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The Salad Store
/Branding
The Salad Store is a restaurant concept where customers create their own salads and meals, turning healthy eating into an interactive experience. The brand is designed to appeal to young adults who are looking for fresh, social places to eat. Spaces where food, fun, and personalisation come together.
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Rather than presenting healthy food as restrictive, The Salad Store positions it as playful and engaging. Through an interactive ordering experience and a contemporary visual identity, the concept encourages customers to explore flavours, experiment with combinations, and enjoy the process of creating their own meal.





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